THE CHALLENGE
Clients needed perspective on day-to-day Facebook advertising performance relative to overall progress towards achieving business goals
THE SOLUTION
Custom Reporting: PlusUp developed a custom reporting view to demonstrate the expected variability based on the rolling 7-day average return on ad spend (ROAS) in comparison to daily ROAS
THE SUCCESS
Reporting on deviation provided better perspective and expectation management with clients
The knowledge supported a longer term view on campaign performance which ultimately favored machine learning strategies
Reducing the frequency of campaign edits resulted in less time in “learning” phase and improved overall campaign performance
More Success Stories
Digital Expansion + Local Marketing + Performance Monitoring + Product Launch + Social Audit + CCPA Impact