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a paid social advertising service

Technology-enabled paid social consulting services

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PlusUp is among the elite companies delivering thoughtful advertising services on social networks including Facebook, Instagram, Snapchat, Pinterest, Twitter and LinkedIn.

Most importantly, we focus on a customized approach that can include social strategy & planning, media buying, analytics/measurement, technical deployment projects and in-house conversion services.



Paid social success doesn't require technology and algorithms, it requires capable people.

At PlusUp, our team of experts are skilled in the technical nuances of paid social.  We leverage third-party technology as needed to deliver the best results for clients.  But our most important asset is always human.



PlusUp was started by experienced social media professionals Patrick Toland and James Wilcox who wanted to offer more service than other Facebook Marketing Partners.

We are committed to developing the expertise of our team to benefit themselves, our clients and the broader paid social ecosystem.  As they learn and grow, we encourage them to do their very best work for our clients.



Since 2010, the PlusUp team has managed more than $500 million in paid social activity for brands including:

Walmart - Target - The Home Depot - AT&T

Allstate - Turner Broadcasting - Ford Motor Company

Coca-Cola - Brown-Forman - eBay - Netflix - Nestle

Condé Nast - Hanesbrands - Comcast

Yahoo - DELL - Intuit - Capital One - Reebok



PlusUp supports clients globally with an unparalleled focus on customer success. We look forward to hearing from you on Facebook, Twitter or at our office. Or you can email us at