THE SOLUTION

PlusUp created Web-based data analytics reporting that merges data from Facebook’s API and Google Analytics, enabling PlusUp to quickly attribute product sales back to individual ads. Through analytics we could identify not only the top selling product from each ad but also the top color and size.

Using this capability, PlusUp proved that product sales with new-to-file customers align closely with the product featured in the ad creative while past purchasers bought products regardless of what was shown in ad creative. 

These important learnings helped the client to better manage inventory relative to their ad campaigns. If there was a product with ample stock they would create new ads that featured that product to help push through inventory. On the other hand, if inventory was low, PlusUp would pause corresponding ads.

Through this reporting, PlusUp also identified the second and third top-selling products, which meant the client could quickly pivot their creative strategy when top products sold out.

PlusUp also recommended creating multiple ads that feature the top-selling products, as each creative update (i.e. new color combinations, lifestyle vs laydown) resulted in greater sales performance.

THE SUCCESS

• Data driven creative recommendations helped to decrease customer acquisition costs by 63% YoY 

• Increased YoY revenue by 250%, while only investing 50% more in media spend

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Digital Expansion + Local Marketing + Performance Monitoring + Product Launch + Social Audit + CCPA Impact