Creator-led commerce
E-commerce
creator marketing
playbook.
The e-commerce creator marketing playbook: connecting creator identity, creative strategy, content programs, and media buying to drive growth.
01 / OUR EXPERIENCE
Built for brands that want to grow.
We've worked across the e-commerce landscape, combining brand storytelling with performance marketing.
Add your agency background, the types of e-commerce brands you've supported, and what you've learned helping them scale.
Our background
Tell the story of your e-commerce work and expertise.
Brands we've worked with
Feature selected clients, categories, and collaborations.
What we've learned
Share specific outcomes, insights, and case studies.
02 / CREATORS IN E-COMMERCE
Creators make brands more human.
From product discovery to social proof, creator-led storytelling helps brands connect with the people they want to reach.
Brand characters
Recurring personalities that give the brand a recognizable voice.
Customer creators
People who represent the audience and share real product experiences.
Creator personalities
External creators bringing their own perspectives and communities.
03 / CREATIVE STRATEGY
Start with the customer. Build the story.
A creative strategy gives every piece of content a clear purpose.
Explain how PlusUp identifies customer motivations, product differentiation, creative themes, and testable messages.
Use this space to add examples of creative hypotheses and how insights shape production.
Audience
Who we're reaching.
Insight
What matters to them.
Message
What we want to say.
Test
What we need to learn.
04 / CREATIVE PROGRAMS
Build a content engine, not just an ad.
Repeatable creative programs keep brands visible, relevant, and ready to scale.
Add your approach to UGC, creator partnerships, product demos, founder-led content, and recurring series.
Brand-led content
Product stories, founder perspectives, and recurring brand series.
Creator-led content
UGC, testimonials, product seeding, and partnerships.
Always-on production
Consistent testing, iteration, and creative refreshes.
05 / MEDIA BUYING
Great creative deserves great distribution.
Media buying turns creative insight into reach, demand, and measurable customer acquisition.
Explain how you balance demand creation and demand capture across paid social, search, shopping, and video.
CREATE DEMAND + CAPTURE DEMANDPaid social & video
Meta, TikTok, YouTube, and creator amplification.
Search & shopping
Google Search, Shopping, and Performance Max.
Measurement
CAC, ROAS, LTV, attribution, and creative performance.
06 / THE GROWTH ENGINE
One connected system.
Built to keep learning.
Creator identity, content, media, and measurement work better together.
identity
programs
buying
& iterate
Use this closing section to show how the entire system evolves from testing to scaling.