Case study

VKTRY: 7× gross sales in three years. Then acquired.

Beginning in 2022, PlusUp partnered with VKTRY to turn its creator content into a full-funnel paid media strategy across Meta, TikTok, and Snapchat. With VKTRY's internal team leading content creation and PlusUp managing media strategy, distribution, and optimization, the brand's gross sales grew sevenfold over three years.

The opportunity

Turning creator content into growth

VKTRY was an early innovator in creator marketing, recognizing the power of authentic, creator-led video to tell its brand story and reach athletes at scale. Through its content, VKTRY built awareness and reached hundreds of millions of people.

The opportunity wasn't simply to create more content. It was to build a media strategy that could turn the brand's existing creator content into a consistent engine for customer acquisition and growth.

The strategy

Connecting creator content to conversion

We built a full-funnel creator media strategy designed to connect storytelling with performance, so every piece of content the brand produced had a job to do, from first impression to purchase.

01

Build awareness through creator content

Leverage VKTRY's library of creator-led videos to introduce the brand to new audiences, showcase its products, and build awareness among athletes and sports communities.

02

Turn engagement into consideration

Use audience engagement and performance insights to identify opportunities, refine messaging, and introduce more product-focused content as potential customers moved through the funnel.

03

Drive conversion through performance media

Connect creator storytelling with conversion-focused media campaigns across Meta, TikTok, and Snapchat, turning awareness and interest into measurable customer acquisition.

04

Continuously optimize for growth

Use performance data to refine content distribution, audience strategy, and media investment, creating a more effective growth engine over time.

The results

Sevenfold in three years, then acquired

Over multiple years, VKTRY experienced sustained high double-digit growth, demonstrating the power of combining compelling creator content with strategic media distribution.

7× gross sales

Gross sales grew sevenfold over three years, driven by creator content and full-funnel paid media.

Acquired by Dr. Scholl's

VKTRY subsequently reached another major milestone: its acquisition by Dr. Scholl's.

PlusUp was proud to play a role in VKTRY's growth journey, helping connect its creator-led storytelling to a scalable media strategy built around measurable business results.

Great creator content builds audiences. Great creator media strategies turn those audiences into customers.

VKTRY's journey demonstrates how brands can combine creator-led storytelling with performance media to build awareness, drive customer acquisition, and support long-term growth.

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